Enlightening Conversation with a High Priest: Unveiling the Power of Revenue Models
NV Paulose, Chairman, Global TV +91 98441 82044
Recently, I had the privilege of meeting a high priest from a renowned order. Our conversation began with a question from the high priest: “What is your business model?” he asked, referring to Global TV.
I smiled and replied, “We don’t have a business model; we’re working on a sustainable and meaningful revenue model.”
The priest looked puzzled. “What’s the difference?” he asked.
I explained, “A business model is often focused on short-term gains and can be fragile. A revenue model, on the other hand, is a framework that outlines how we develop and expand our vision through sustainable social interventions.”
The priest’s expression changed from confusion to curiosity. “I see,” he said. “So, you’re saying that a revenue model is more sustainable and progressive?”
I nodded. “Exactly! A revenue model is all about adding one step before asking someone to make a contribution. Create value and generate income through sustainable means.”
Give me an example; the priest asked! I was waiting for that.
Reduced Human Relationship is the biggest issue in the world. We should engage large number of people to address this issue locally and globally. Elder Care is another matter of concern…
I said; “the biggest issue that the world is facing today is in the missing human relations. People do not have time for others. We are running for creating a better future for us and our generations. We are not satisfied with whatever we have achieved so far.”
“Take this as an opportunity. Inspire and involve people to connect with each other. Do create revenue models for sustainability of the project. Leave it to the people to make it in their own ways. They will definitely follow the principles of the church. You need not set controls, but you can guide them wherever required.”
“Tell them to contribute 10% of each one’s profit towards, 8% for feeding the poor and 2% for the church expenses. It is big money, when done on a large scale. But, the project fails in the moment you involve yourself into the project. Focus on your mission and abstain from putting your hands into all baskets.”
In that moment, the priest had a paradigm shift. He realized that a revenue model was not just a business concept, but a way to create sustainable value for his community. And that’s a lesson that can benefit us all.
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NV Paulose
Chairman
Global TV
+91 9844182044
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