Support Kalyaneeyam, buy a product. By this, you are participating in a grand, divine cycle of giving and receiving | profit, purpose, and planet
NV Paulose, Chairman, Global TV +91 98441 82044
Kalya Herbals & Cosmetics LLP is a startup. It is a revolution, quietly transforming the very essence of luxury, consumerism, and ecological responsibility. Through its pioneering brand, Kalyaneeyam, it has introduced the world to the first eco-socio-spiritual luxury products, meticulously crafted from a most divine and unexpected source: the remnants of temple pujas and offerings.
From Sacred Remnants to Sustainable Luxury
Every day, thousands of temples across India receive vast quantities of offerings; flowers, tulsi leaves, sacred ash, and more. While these items are imbued with devotion, they often become a challenge for waste management. Kalya Herbals, founded by the visionary Lasina Rameth, saw not waste, but untapped potential and profound value.
The process is as respectful as it is innovative. Sacred remnants are collected from partner temples, including the renowned Guruvayur Sreekrishna Temple. They are then purified and processed with utmost care, transforming them into the base for a stunning array of products. What was once a flower offered to the divine is reborn as premium incense, handmade soap, aromatic distillates, or spiritual gifts, each carrying a whisper of its sacred origin.
The Three Pillars: A Holistic Model for the Modern World
Kalyaneeyam stands on a powerful triad of principles it calls “Eco-Socio-Spiritual Consumerism.”
Eco-Friendly Practices: The brand is built on a circular economy. By upcycling temple offerings, it significantly reduces religious waste. Their products are biodegradable; natural ingredients, they champion sustainable packaging, ensuring a minimal environmental footprint.
Social Empowerment: This is a women-led entrepreneurship initiative that actively empowers local communities. By training and employing local artisans, especially women, Kalyaneeyam preserves traditional craftsmanship and provides sustainable livelihoods, ensuring that every purchase supports a family and a heritage skill.
Spiritual Connection: In a fast-paced world, Kalyaneeyam offers a tangible link to tranquility and tradition. Using raw materials from sacred spaces infuses the products with a unique spiritual essence, allowing consumers to incorporate a piece of divine serenity into their daily self-care and worship rituals.
The Temple Eco Revival Project (TERP): Cleaning with Devotion
The brand’s commitment extends beyond product creation. Through its Temple Eco Revival Project (TERP), the team, in collaboration with IPride, has been actively involved in cleaning and restoring ancient temple lamps and structures across Kerala. This grassroots initiative ensures that the physical spaces of worship remain as pure and majestic as the spiritual experiences they host, embodying the principle that “Purity & Cleanliness is our Responsibility.”
Experience the Divine Difference
Kalyaneeyam’s product portfolio is as diverse as it is exquisite. From the Sacred Tulsi Aroma Water (Tulsi Theertham) and a stunning range of Premium Incense Sticks in fragrances like Chandhan and Chembaka, to luxury handmade soaps and wellness roll-ons, each item tells a story. They also offer unique products like Traditional Moolika Blends for specific spiritual practices (Shaivam, Vaishnava, Shaktheyam) and effective Bio Enzyme-based home cleaners, proving that sustainability can be seamlessly integrated into every aspect of life.
These products are available at their dedicated stall, “Krishna Guruvayurappa,” within the Guruvayur Temple complex and via their e-commerce platform, www.huggingearth.com, which carries the beautiful tagline, “Every Purchase is a Big Hug for Our Planet Earth.”
A Call for Conscious Choice
Kalyaneeyam is more than a brand; it is a movement. It invites global citizens to become conscious consumers; to choose products that heal the planet, uplift communities, and nourish the soul. In the hands of its founder, Lasina Rameth, and her team, a handful of temple flowers is not just transformed into incense; it is transformed into hope, empowerment, and a sustainable future. Support Kalyaneeyam, buy a product. By this, you are participating in a grand, divine cycle of giving and receiving, and endorsing a business model where profit, purpose, and planet are in perfect harmony. To explore their transformative collection and support their mission, visit www.huggingearth.com.
