Power of Collective Media Action | HE is not a problem. He is a possibility. What is HE? A combination of Hunger and Employment.
NV Paulose, Chairman, Global TV +91 98441 82044
Students are architects of the future. Practice makes them perfect. We should mentor them to practice on collective community development models. Community development is nothing but addressing the issues in the society. Two major issues are Hunger and Employment. The first is in plenty and the second is very scarce. Hence, let us add another phrase saying Practice with a Purpose Makes you Perfect.

HE is not a problem. He is a possibility. What is HE? A combination of Hunger and Employment. We are using the student power to address the major issues in the world. We are doing it district wise and also area wise. Let us do it in smaller teams. Then club the teams.
Give the Salt Magic a new meaning to fit to your local realities. Here, the primary idea is to give practical exposure for students in community development initiatives. Take them batchwise. Place them in teams of five. Let them practice art of appreciation at free times.
Art of appreciation transforms their approach towards life. The process includes self-appreciation and appreciation to others. The process starts with storytelling. Let people breath positive, think positive and speak positive. This is a basic principle in the Salt Magic. The first session for a batch of students will set the tone. Meanwhile, they are explained about the other four components in the process.
One side, there are Mentors to Guide them. On another side, there are women in team to support them. On another side, there are successful people to Connect with 4 Questions. On another side, there are people at the bottom-line, like the security guards and housekeeping staff at small building to benefit from the entire initiative cycles.

Come Back and Revisit the whole process in the practice perspective.
Collective practice makes us a force for the social good. This project is a live internship for students. It helps them learn important life skills while solving two big problems in the society: hidden hunger and the need for meaningful jobs. Let us see the process once again;
We collectively enter a cycle of learning and giving back. This journey is built on four steps called the Four Cs.
1. Concentration
The journey starts with concentration on positive memories. This is where we build our foundation for success. You will learn to focus your mind and to stay away from distractions. Concentration will train us to stay focused. Your mind will get into work while you experience calm within. It is the first and most important practice. It teaches you mental discipline, which is the key to mastery. (Practice Pole Exercise)
2. Communication
Once your mind is focused, you move to communication. This is where you learn to share your ideas clearly. Practice positive story telling and keen listening. This will connect you with others. Every conversation becomes a chance to grow. Interact with great people; direct, online or through four questions. Slowly, you move from being a learner to a leader who can inspire people through words.
Save time with digital repetitions | Professional Management for Purposeful Action | Do it to know it
Professional management means systems are results driven, digitally enabled, and evaluated transparently. It demands skill over favouritism, delivery over declarations, and measurable work over empty promises. It places quality and result at the centre of every decision. Professional management ensures that every effort made in service and innovation give measurable outcome guided by clarity, discipline, and concern.
3. Connection
Now you take your skills into the real-world practice. This is the heart of the Salt Magic Mission. You will connect with successful people and learn from their journeys. You will ask them four important questions:
- What were your turning points?
- What challenges did you overcome?
- What success stories do you value the most?
- What is your main learning from life?
At the same time, you will connect with your community. You will meet educated women who are looking for purpose and work. You will also meet people like security guards and housekeeping staff who often face hidden hunger. You will bring these two groups together. The women will prepare healthy snacks. The successful people whom you have featured in Global TV will support them in the process. Students will facilitate the process of connecting between the three components.
4. Celebration
This is the final step and the most joyful one. It is where your efforts turn into visible results. The women you helped are now working and earning with pride. The people you reached out are receiving nutritious food. Together, you have created a community that supports and uplifts each other. Successful people feel so joyful that their support reached real beneficiaries and helped someone in a meaningful engagement.
This is not charity. It is a celebration of shared humanity. It shows how right engagement can fight hunger and connection lead to happiness.

Compact Collective Models
The Salt Magic promotes a new culture that is compact, targeted, and purpose driven. All are encouraged to joint initiatives that are small in size but deep in value. This approach promotes local collaboration and collective action. Everyone in the process is in a giver and a beneficiary as well. This is the power of Collective Media Action (PCMA). Media can keep everyone connected with positive stories.
The Circle of Excellence | Let it Cycle around you
Let your journey comes to a full circle. Begin with Concentration and communication; These are the basic skills you need to practice.
Connection and Celebration are for practical exposure. This change that you bring to the society also transform your life entirely.
Let your internship becomes a real initiative. Your learning creates jobs and fights hunger. You do not just grow as a student or professional. You grow as a change maker. This is the new circle of excellence. Your practice finds its purpose. Your effort helps perfect the world around you. Step into the circle. Your practice awaits its purpose.
