Tom Cyriac | A Leader Who Puts People and Customers First
NV Paulose, Chairman, Global TV +91 98441 82044
Muscat, Oman: Sri. Tom Cyriac, Chief Operating Officer of SADAD International LLC, is a respected business leader whose career shows the value of learning, adapting, and putting people first. With more than four decades of experience, Tom Cyriac has worked across several industries, including technology, automotive, media, financial services, and debt recovery. His journey began in 1985 as a Sales Executive with Usha Computers in Chennai.
Over the years, he took on different roles and responsibilities, gaining valuable experience in business, customer service, and operations. Each stage of his career helped shape the leader he is today. Today, Tom Cyriac leads SADAD International LLC, the debt collection and credit risk management company of Bahwan International Group in Oman. Under his leadership, SADAD has grown into a respected recovery services company with offices in Oman, Saudi Arabia, the UAE, and Bahrain.
A Different Way of Looking at Debt Recovery
Tom Cyriac believes that debt collection should not be about simply demanding payment from customers. His philosophy is simple. A customer who is unable to pay today may be able to become a paying customer again in the future. This belief has helped SADAD build a more respectful and customer-friendly approach to debt recovery. The company focuses on communication, understanding, and finding practical solutions. Tom Cyriac believes that customers should be treated with respect even when they are facing financial difficulties. This approach helps protect customer relationships while also achieving good results for clients.
Learning From Different Cultures | Turning Experience Into Leadership
One of the most important lessons Tom has learned during his career is that every person is different. While leading teams made up of people from six or seven nationalities in Oman, he learned that the same management style does not work for everyone. People have different cultures, backgrounds, and family responsibilities. Good leaders need to understand these differences.
Instead of asking employees to change themselves to fit his leadership style, Tom chose to adapt his own approach. This has helped him become a better listener and a more understanding leader. He believes that having people from different cultures is one of an organisation’s greatest strengths.
Caring for Employees
Tom Cyriac also believes that looking after employees is an important part of leadership. Debt collection can be a difficult job. Employees often speak with customers who are going through financial problems. This can create pressure and emotional challenges for the people handling these cases.
At SADAD, Tom has encouraged an open and supportive culture. Team leaders stay in regular contact with employees and provide support when difficult situations arise. Employees also have access to senior leadership when they need help. This culture of trust and respect has helped SADAD maintain strong employee engagement and retention.
Ready for the Future | A Leader Ready for the Next Transformation
Tom Cyriac’s career has also been a story of adapting to technology. When he started his career, computers were still new to many businesses. During his MBA studies, he learned about computers mainly through books because access to computers was limited. Today, he sees artificial intelligence and automation as important parts of the future of business. However, he believes technology should support people rather than replace the human side of leadership. For Tom, qualities such as honesty, empathy, resilience, and the ability to understand people will always be important.
Four Decades of Learning
Tom Cyriac’s career is a strong example of how continuous learning can build great leadership. From sales and technology to financial services and debt recovery, every stage of his career has given him new lessons and experiences. His recognition in TradeFlock’s Most Innovative Global COOs 2026 reflects this long journey and his contribution to modern business leadership.
His message to future leaders is simple: Keep learning, accept change, understand people and always remember the human side of business. Sri. Tom Cyriac’s journey shows that great leadership is not only about achieving business results. It is also about earning trust, supporting people and building relationships that last.
