CA SS Nayak: A Life of Service, Perseverance, and Inspiration | Global TV
NV Paulose Chairman Global TV +91 98441 82044
With over three decades of astonishing experience, CA S.S. Nayak has become a stimulation of perseverance and inspiration par excellence in the field of chartered accountancy. His journey from humble beginnings to becoming one of the most celebrated professionals in his domain is marked by relentless determination, an innovative spirit, and a deep commitment to mentorship and societal growth.
As we sat down to converse, after CA SS Nayak quickly cleared his pending tasks in the busy morning, the emphasis for both of us was on “walking the talk.” I told him about a beehive with Queen Bee, Female Workers Bees, Make defender Bees. We are keen to write about the Queen Bees in the society; I told him.
We write about the Queen Bees or as we say in contemporary style; about the King Makers; the ones who make an impact in the society. CA SS Nayak with enormous amount of performance stories and history was counted like plenty of Queen Bees incarnated into one unique personality. His actions always speak louder. His words are also very powerful. He is an orator, achiever, mentor and companion to many people across the spectrum beyond all kinds of boundaries.
What worked for him more than CA is CS which we always advocate and point out as a missing factor in Indian Economic Eco System. CS is Common Sense that he had applied in plenty in his profession and passionate, personal, social and service segment of his career. He was willing to step into unknown territories and to master the territories with proficiency and performance excellence.
His story had unfolded like a prescript film. From his village Sasthan, Udupi, he had first come down to Mangalore. As an inevitable consequence of his choice to become a CA, he went to the bustling life of Mumbai. Lived with minimum facilities and honoured his mother’s word that you can do it if you really want to. She had the wisdom to make enquiries and to alert him about the challenges in getting into the stream of Chartered Accountancy. Few only make it; but I will do it was his deep determination. He did it; first part in Mumbai and later part at Mangalore.
As our conversation went unfolding; and with a wealth of experience and a unique perspective on life, society, and development, CA SS Nayak shared his insights on what it makes him proud about the journey that had made him successful and responsible. He had attributed his love for family as one of the prime factors that keeps him happy always. Ninety-nine percent of the people who had come to me had become successful. Many had become huge tax payers to the exchequer.
What more I need to cherish my career and personal life? He was in a mood to talk more. Work was happening on an ongoing fervour. Our conversation was being recorded for preparing a feature on Global TV, India’s first internet TV, which has been broadcasting since 2002. With a rich history that includes airing the voice of former President Abdul Kalam first time in internet, Global TV has been at the forefront of innovative storytelling. We are unique; I said him.
We told him about the song that was written by Dr. Kalam during his Presidential tenure, sung by Didi Usha Uthup, that Global TV had released on 25 July 2007. It was a sensation during NATCON 2024 when Areff Salauroo | CEO – La Sentinelle Group from Mauritius presented it instead of talking about lessons from Mauritius. It is appropriate to place the song here for you to hear.
As we delved into CA SS Nayak’s journey, it became clear that his story was one of inspiration, perseverance, and dedication. He is an amazing personality.
The Foundation of a Legacy
CA Nayak’s story began with a bold move from Mumbai back to Mangalore in the late 1980s. After clearing his CA final exams and earning his Certificate of Practice, he opened his first office on June 25, 1988, at Mangala Complex, opposite Venkatramana Temple. The Mangalore of that era was vastly different; MG Road was lined with paddy fields, including the TMA Pai Convention Centre that we see today. Establishing a practice came with significant challenges. For the first month, CA SS Nayak found himself without a single client.
Undeterred by the slow start or no start, he took on project report preparations under government schemes like the PMRY (Prime Minister’s Rozgar Yojana) and PMGP (Prime Minister’s Employment Generation Programme). These initiatives provided subsidies to budding entrepreneurs, and CA SS Nayak seized the opportunity to assist them by creating detailed reports.
In one remarkable month followed to the maiden month, he prepared about 100 project reports, charging ₹100-200 per report. This not only secured his income but also helped build a reputation for reliability and excellence. Those people are today among the best tax payers with large turnover, renewed enthusiasm and a kind of unbelievable transformation in their business progress. All were possible with all-round support provided to them from project report to making the process easier for them in every bit of its complexities. Relationships and references were his strong points that he had utilized for everyone’s advantage.
Expanding Horizons Through Innovation
As his reputation grew, CA SS Nayak diversified his services and expanded his practice. He began assisting clients with VAT registration, income tax filings, and industrial land allotments. His intimate connections with bank managers and financial institutions enabled him to guide entrepreneurs through the complex loan process. His coaching classes, held during mornings and evenings, became another hallmark of his career. CA SS Nayak’s dedication to mentoring young CA aspirants not only enriched the local talent pool but also underscored his passion for sharing knowledge. Over the years, his influence has extended beyond Mangalore, with associate offices in Bangalore and Udupi.
A Global Thought Leader
CA S.S. Nayak’s contributions extend far beyond local boundaries. While doing well as a passionate professional, He became a globetrotting advocate of new and innovative thought processes. He presented plentiful of papers at international conferences and seminars, addressing topics ranging from NRI taxation to entrepreneurship development. His ability to break down complex financial concepts has made him a sought-after speaker at prestigious events, including AKKA Sammelana in the USA and numerous national forums.
Recognition and Accolades
The magnitude of Nayak’s achievements is reflected in the numerous awards and honors he has received over the years. Highlights include:
- KBL-NITTE Lifetime Achievement Award for mentoring MSMEs and startups.
- NITTE KBL MSME Ratna Award for his unwavering support to entrepreneurs.
- Samaja Ratna Award at Rajangana, Udupi Sri Krishna Temple, recognizing his service to society.
- Basavashree Award at the 5th World Kannada Vachana Sahithya and Samskrithika Sammelana.
These awards are a testament to his profound impact on both his profession and the broader community.
Mentoring the Future
Beyond his professional achievements, CA SS Nayak has been instrumental in empowering young minds and aspiring entrepreneurs. As the mentor for the Atal Incubation Centre at Nitte, established by Niti Aayog, he continues to guide startups and MSMEs. His program “Business Tonic” on Namma Kudla 24×7 Channel has further cemented his role as a thought leader and motivator in the business world.
Books and Thought Leadership
A prolific writer, CA SS Nayak has authored three widely acclaimed books: “Words of the Wise,” “Wise Words of the Wise,” and “More Wise Words of the Wise.” These publications delve into timeless wisdom and offer insights into building a fulfilling and impactful life.
Tell a wise quote to him and he will make an extension to the quote and make it wiser. He is very quick in responding and enhancing your ideas as well.
Inspiration for Generations
CA S.S. Nayak’s legacy lies not just in his professional success but also in the values he embodies; integrity, dedication, and a commitment to giving back to society. His story is a reminder that perseverance, combined with a passion for learning and serving, can lead to extraordinary achievements.
From guiding young professionals to empowering entrepreneurs, Nayak has proven that success is not merely a destination but a journey of constant growth and meaningful contribution. His life continues to inspire countless individuals to dream big, work hard, and, most importantly, walk the talk.
A Journey of Perseverance and Passion: CA SS Nayak’s Inspiring Story
As a chartered accountant with 36 years of experience, CA SS Nayak’s journey is a testament to hard work, determination, and a passion for mentoring. In a recent interview, CA Nayak shared his inspiring story, highlighting the challenges he faced, the opportunities he created, and the accomplishments he achieved.
Early Days and the Struggle to Establish a Practice
CA Nayak’s journey began in Mumbai, where he pursued his chartered accountancy course. Despite facing numerous challenges, including limited financial resources and a lack of guidance, he persevered and eventually completed his course. In 1986, he returned to Mangalore and started his practice, but the initial days were tough. “For 15 days, one month, I waited, but there were no clients,” he recalled.
The Turning Point: Preparing Project Reports for Entrepreneurs
The turning point in CA Nayak’s practice came when he started preparing project reports for entrepreneurs under the Prime Minister’s Rozgar Yojana (PMRY) scheme. He prepared 100 project reports in a single month, charging a nominal fee of ₹100-200 per report. This not only earned him a steady income but also helped him build a network of clients and connections.
Creating New Avenues and Mentoring Entrepreneurs
CA Nayak’s success in preparing project reports and supporting entrepreneurs led to the creation of new avenues. He started taking classes for CA students and continued coaching for CIM in Mangalore. His intimacy with bank managers and his ability to support clients in securing loans helped him develop his practice. “My practice is sheer hard work by mentoring and creating new entrepreneurs rather than dragging others’ files,” he emphasized.
Accomplishments and Legacy
Today, CA Nayak is proud of his accomplishments. He has offices in Bangalore and Udupi, and his family members, including his sons and daughter-in-law, are all chartered accountants. He has supported numerous entrepreneurs in setting up industries in various industrial areas, including Baikampadi, Karnad, and Shivali. Many of his clients have become multimillionaires, paying crores of rupees in GST and income tax.
CA SS Nayak’s story is a shining example of perseverance, passion, and dedication. From humble beginnings to establishing a successful practice, he has created a lasting impact on the lives of numerous entrepreneurs and professionals. His legacy continues to inspire future generations, and his contributions to the field of chartered accountancy are a testament to his commitment to excellence.
When he came back to Mangalore; he initiated his career by doing coaching classes. 45 CA aspirants had joined him in the first batch. Most of them are doing CA Profession very successfully. While doing the coaching class it was only morning and evening. Day time he was free. So he gave his second group of CA final exam at Mangalore and cleared CA and took his certificate of practice.
As told earlier, Mangala complex near opposite to Venkatramana temple, Car Street, he opened his CA office on 25th June 1988. After clearing the CA final exam, CA SS Nayak started his practice in Mangalore. Today’s CA aspirants should note this point very carefully. He had faced challenges, with no clients for 15 days to a month. However, he persevered and soon found opportunities in the PMGP scheme, which provided subsidies to traders, service providers, and industries. Going by the road of creating your road is a matter of choice.
CA SS Nayak’s big break came when he prepared 100 project reports in a month, charging a nominal fee of ₹100-200 per report. His clients were successful in securing loans, and he earned a minimum of ₹10,000 in fees. This marked a turning point in his practice. As his clients’ businesses grew, Nayak was invited to inaugurations. He conducted coaching for bank exams for promotions. This had helped him to develop connections with bankers.
He continued to take coaching classes and expanded his practice to include VAT registration, income tax return filing, and other services. As CA SS Nayak’s practice flourished, and he became a specialist in preparing project reports and supporting entrepreneurs. He helped many businesses set up industries in various areas. His services included allotment of land, preparing papers, and facilitating interviews. Today, Nayak is proud of his accomplishments, having developed a successful practice with offices in Bangalore and Udupi. His family, including his sons Sanket and Sachin, and daughter-in-law, are all chartered accountants, carrying on his legacy.
CA SS Nayak’s story is a testament to the power of hard work, perseverance, and innovation. He has not only achieved success but has also created opportunities for many others, making him a true leader in his field.
CA S S Nayak: A Distinguished Chartered Accountant
CA S S Nayak is a renowned Chartered Accountant with over three decades of practice experience in Mangalore. He also has associate offices in Udupi and Bangalore. A qualified Chartered Accountant from M/S CL Agarwal & Co, Mumbai, and a law graduate (LLB) from Bombay University, Nayak has established himself as a leading expert in his field.
Founder of Expert Coaching Classes
Nayak is the founder of Expert Coaching Classes, a reputed educational institute in Mangalore. He has also authored three books, “Words of the Wise”, “More Words of the Wise,” and ” Wise Words of the wise.”
CA SS Nayak’s journey as a chartered accountant has been marked by numerous achievements and milestones. One of his most notable accomplishments was resolving the issue of clashing exam dates between the CA exams and university exams. As the chairman of the Institute of Chartered Accountants of India (ICAI), Mangalore branch, Nayak successfully persuaded the university to change its exam dates to avoid clashing with the CA exams.
CA SS Nayak’s tenure as chairman of the ICAI, Mangalore branch, was also marked by several initiatives aimed at increasing the institute’s visibility and engagement with the public. He made it a point to invite press people and TV channels to cover the institute’s events, including budget analysis sessions and CA Day celebrations. These efforts helped to create a more public-friendly image of the institute and increased its visibility in the region.
Despite the challenges posed by the COVID-19 pandemic, CA SS Nayak’s leadership ensured that the institute’s activities continued uninterrupted. He was instrumental in organizing online meetings and sessions for chartered accountants, which became extremely popular. The institute’s Golden Jubilee celebrations, which were held during this period, were also a huge success, with over 600 registrations and participation from eminent personalities from across the world.
Current Engagements
Nayak is currently the Director, Initiator, and Anchor of the popular program “Business Tonic” on Namma Kudla 24×7 channel. He has also served as the Chairman of the Mangalore Branch of the Institute of Chartered Accountants of India. Nayak is a Patron and Life Member of many management and business forums and has been appointed as a “Mentor” for Atal Incubation Centre, Nitte, set up by Niti Ayog.
