Go to Your Village and Build Your Village! Media Entrepreneurs can do a lot!! Srinivas Pejathaya!

Posted on: July 3, 2020

“There is a need for unconditional support for a rural journalist from the society to redefine the base of rural journalism” said Srinivasa Pejathaya, academician and media analyst.

He was delivering veteran journalist Sadananda Hegadekatte special lecture series on account of Kannada Press Day organised by Moodubidire Press Club (R.) and Working Journalist Union, Moodubidire on July 1, 2020.

He added, “During this pandemic rural journalists are facing survival issues due to various factors. However, there is a huge scope for rural media entrepreneurs in the post Covid scenario because of new policies and projects which are village centric. Decentralised economy and new reforms in laws related to agricultural lands will definitely be the game changer for development communication which will benefit journalists, journalism and society at large.”

Rural focused Journalists only has the mind and mandate to transform the nation. Heart of Journalists should move towards Villages and Journalists should take the lead for transformation. Values are remaining in Journalism. There are plenty of examples where Reporters had created huge impact in the life of people. Is society thinking about the life of the journalists? The journalists who are living out of the linage (Remuneration based on the lines written) is not being cared much in the media world.

Rural Journalists are working 24X7 and there is no service protection for the journalists. Is there any news that appeared about how many journalists lost their jobs in corona account? We need to understand the realities. There is journalists who is learned journalism and the Managing Editor who sit on top come from MBA background. What kind of a journalism that we are going to demonstrate in this scenario?

Award to Veteran Journalist Sadananda Naravi

Press Day Message by Srinivas Pejathaya

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