Sylvia D’Sa: Championing Career-Focused Education at Frameboxx 2.0 Mangalore | ±91 70194 37298 | Global TV

NV Paulose, Chairman, Global TV +91 98441 82044

In today’s rapidly evolving creative industries, aligning education with career objectives is paramount. Sylvia D’Sa, the Managing Director of Frameboxx 2.0’s Mangalore Centre, embodies this philosophy, ensuring that education serves as a direct conduit to employment.

Under Sylvia’s leadership, Frameboxx Mangalore has reimagined traditional training methodologies. The institute offers specialized courses in Animation, Visual Effects (VFX), Gaming, Graphic Design, Web Development, Photography, Editing, Multimedia, and Broadcast Design. These programs are meticulously designed to equip students with the skills and knowledge demanded by today’s job market.

Sylvia emphasizes the importance of practical exposure in education. By integrating live projects and real-world problem-solving into the curriculum, students transition seamlessly from academic settings to professional environments. This hands-on approach not only enhances learning but also boosts employability, ensuring graduates are job-ready upon course completion.

Recognizing the significance of industry connections, Sylvia has fostered robust relationships with leading Animation and VFX studios across India. Frameboxx Mangalore’s transparent placement portal reflects her commitment to student success, facilitating career opportunities in esteemed studios such as DNEG, Technicolor, Prime Focus, Framestore, and Red Chillies VFX, among others.

Sylvia’s vision transcends conventional education paradigms. She advocates for a learning environment that not only imparts technical skills but also nurtures creativity and innovation. Through regular masterclasses with industry veterans and collaborations with international experts, students gain invaluable insights, preparing them for dynamic careers in the media and entertainment sectors.

In essence, Sylvia D’Sa’s leadership at Frameboxx Mangalore exemplifies the belief that education’s primary purpose is to pave the way for fulfilling careers. By aligning academic programs with industry requirements, she ensures that graduates are not only educated but also gainfully employed, embodying the true essence of career-focused education.

Celebrating Losar: The Tibetan New Year | Global TV

As winter recedes and the first whispers of spring touch the Himalayan landscapes, the Tibetan community unites in joyous celebration of Losar; the Tibetan New Year. More than just a transition from one year to another, Losar is a deeply spiritual and cultural event, signifying renewal, gratitude, and hope for the future. It is a time when the Tibetan diaspora reconnects with its heritage, upholding traditions that have been passed down for centuries.

Origins and Significance

The origins of Losar can be traced back to Tibet’s pre-Buddhist era when the Bon religion flourished across the region. Farmers and herders observed a seasonal festival, offering incense and prayers to the local deities, seeking protection for their crops and cattle. When Buddhism spread across Tibet, these indigenous customs gradually intertwined with Buddhist philosophy, giving rise to the Losar we know today.

Marked by spiritual reflection and exuberant festivity, Losar is observed across Tibet, Nepal, Bhutan, Sikkim, and India, especially in regions like Dharamshala, Ladakh, and Bylakuppe. It is not just a festival but a reaffirmation of cultural identity, a testament to the resilience of Tibetan traditions despite political upheavals and global displacement.

The Days of Losar: A Ritualistic Journey

The celebrations of Losar extend beyond a single day, spanning weeks of preparation and three main days of festivity.

The Preparatory Weeks: Cleaning and Purification

In the weeks leading up to Losar, homes undergo thorough cleaning, symbolizing the removal of negativity and the welcoming of auspiciousness. Tibetans prepare traditional food, including khapsay (deep-fried pastries), and brew the famous butter tea. The air is filled with the scent of burning juniper and the rhythmic chants of monks conducting purification rituals.

Gutor: The Eve of Losar

The 29th day of the 12th Tibetan month, known as Gutor, is dedicated to driving away misfortunes. People prepare Guthuk, a special noodle soup containing symbolic ingredients like chili, wool, or coal, representing different fortunes or character traits. Mock exorcisms, fire rituals, and the burning of effigies mark this day, ensuring that evil forces do not follow into the new year.

Day One: Welcoming the New Year

On the first day of Losar, family members wake up before dawn, perform special prayers, and make offerings at their household shrines. The first drink of the morning is changkol, a warm barley beer, believed to bring warmth and prosperity. In traditional Tibetan homes, Chemar bo (a wooden box filled with roasted barley and butter sculptures) is placed at the center, symbolizing abundance and happiness.

Day Two: Public Celebrations

The second day, known as Gyalpo Losar, is dedicated to honoring Tibet’s secular and spiritual leaders. In exile, Tibetan communities gather in monasteries for special prayers, where monks perform cham dances (masked dances) to invoke divine blessings. Streets come alive with music, theatrical performances, and the echo of laughter.

Day Three: The Renewal of Bonds

On the third day, families and friends visit one another, exchanging greetings of Tashi Delek—a wish for good fortune. Colorful prayer flags are hoisted on rooftops and mountain peaks, fluttering in the wind, carrying prayers for peace and prosperity across the world.

A Message from His Holiness the XIV Dalai Lama

Losar is also a moment of reflection for Tibetans worldwide, especially for those living in exile. In 2010, His Holiness the XIV Dalai Lama addressed members of the Friends of Tibet, emphasizing the importance of inner peace and collective resilience. His message was a beacon of hope, reinforcing the ideals of compassion, unity, and non-violence, which continue to define the Tibetan struggle and identity.

“May we welcome this new year with open hearts and renewed determination. Let us cultivate compassion not just within our own communities but extend it to all beings. May peace prevail in Tibet and across the world.”

His words continue to echo deeply with Tibetans and their supporters, reminding them of their spiritual roots and their unbreakable bond with their homeland.

Global Celebrations and Participation

Losar is no longer confined to Tibetan settlements. Across the world, Tibetan cultural centers, monasteries, and activists organize events to introduce the beauty of Losar to a wider audience. In places like New York, London, and Toronto, Losar festivals feature cultural exhibitions, film screenings, and traditional performances, welcoming people of all backgrounds to partake in the Tibetan spirit of unity and resilience.

Even in the digital space, social media campaigns and online gatherings have become a vital way for Tibetans in exile to share their celebrations and connect with their roots. The Losar spirit transcends borders, reminding the world of Tibet’s enduring cultural heritage.

Wishing You a Blessed Losar!

As the sacred flames are lit and the mountain winds carry prayers to the heavens, let us embrace the spirit of Losar with gratitude, kindness, and hope. May this new year bring peace, harmony, and happiness to all.

Tashi Delek! May the blessings of Losar shine upon you and your loved ones!

MCC Bank with a History of 113 years and a Business Turnover of Rs. 1200 Crore inaugurates its 19th branch at Belman | Global TV

M.C.C. Bank, which has a 113-years history, has achieved excellent progress in the banking sector, declaring 10% dividend to its members for the financial year 2023-24. The bank has been consistently making profit and during 2023-24, the bank has come out with an unprecedented net profit of Rs. 10.45 crore, the highest in the bank’s history. The current management, under the leadership of ‘Sahakara Ratna’ Shri Anil Lobo, has been driving the bank’s progress over the past six years.

The bank’s operations have expanded across Karnataka. It operates fully on core banking and offers all the products and services available in other private and public sector banks. The bank has plans to provide digital services such as Google Pay, PhonePe, UPI, and more are underway. The bank is also working on expanding its branches across Karnataka state.

The bank has been providing various financial products, including locker facilities at low costs, affordable education loans for domestic and international studies, MSME loans, vehicle loans, housing loans, loans for house repairs, wedding, and purchase of household items. It offers gold loans without processing fees and provides ATM and mobile banking services free of charge. M.C.C. Bank is the only urban co-operative bank in Karnataka providing NRE accounts to NRIs. Deposits in the bank are insured by the Deposit Insurance and Credit Guarantee Corporation (DICGC), as per the guidelines of the Reserve Bank of India (RBI).

M.C.C. Bank’s total deposits amount to Rs. 676 crore, total loans and advances stand at Rs. 532 crore, and the total business has reached Rs. 1208 crore. As on 31st March, 2024, the working capital of the bank was Rs.752.95 crore, and the share capital was Rs. 31.21 crore. The bank’s NPA ratio has improved to 1.12%, showing a significant reduction in NPA. The bank’s capital adequacy ratio, which exceeds the RBI’s minimum requirement of 9%, stands at 23.06%, indicating a healthy financial position. The bank has been continuously rated as ‘A’ grade bank by the auditors appointed by the RBI, demonstrating its strong financial health.

With the constant efforts of the efficient management team, the dedicated staff, and a well-laid out strategic plan, the bank has met all the regulatory requirements set by the Reserve Bank of India and opened its 17th branch at Brahmavara in March 2024 and 18th branch at Belthangady after 22 years. Now, M.C.C. Bank is set to inaugurate its 19th branch at Belman March 2, 2025.

The programme will be presided over by Sahakara Ratna Shri Anil Lobo, President of MCC Bank. Branch will be inaugurated by Mr Ivan Dsouza, MLC, Govt of Karnataka, Rev. Fr Frederick Mascarenhas, Parish Priest of St Joseph’s Church, Belman will bless the branch premises, Mr Walter Nandalike, Founder and MD of Daijiwolrd Media Pvt Ltd will be the chief guest. Smt. Rameshwari M. Shetty, President of Belman Grama Panchayath will be the Guests of honour.

Similarly, the inauguration of the ATM at the Brahmavar branch: The ATM of MCC Bank’s branch, located at ground floor of Sheshagopi Paradise, NH-66, near Akashvani Circle, Varamballi, Brahmavar, will be inaugurated on Monday, March 3, at 10:00 AM.

Bank’s Management: The current Board of Directors includes ‘Sahakara Ratna’ Shri Anil Lobo as the president, Shri Gerald D’Silva as vice-president, Shri Andrew D’Souza, Shri Anil Patrao, Dr Gerald Pinto, Shri David D’Souza, Shri Elroy Crasto, Shri Roshan D’Souza, Shri Herald Monteiro, Shri J.P. Rodrigues, Shri Vincent Lasrado, Shri Melwin Vas, Smt. Irene Rebello, and Dr Freeda D’Souza as directors. Shri C.G. Pinto and Shri Sushanth Saldanha as Professional directors. The Board of Management consists of Shri Felix D’Cruz, Shri Alwin Monteiro and Smt. Sharmila Menezes. Currently, Shri Sunil Menezes serves as the General Manager, with a total of 185 staff members working at the administrative office and branches.

The Journey of Dr. Satya Prasad PV | A Story of Passion, Leadership, and Total Transformation | Global TV

Success is not about reaching the top alone. It’s about constantly evolving even thereafter and taking many others alongside. Staying true to one’s passion will help him or her to do the best and to make a difference in the life of many people. These are the primary ways to make one’s life meaningful and worth. Dr. PV Satya Prasad’s journey towards excellence talks louder about his philosophy.

Dr. Satya Prasad is a seasoned academic leader, journalist, and institution builder who cherishes his profession more than positions and portfolios. His story talks about his passion for the profession. He cherishes the nuances of journalism with a clear vision and an unwavering commitment to excellence.

A Scholar, Journalist, and Institutional Leader

Dr. Satya Prasad P.V. stands as a rare blend of academic aptitude and journalistic expertise. His journey began with a deep-rooted passion for communication and media, culminating in a Ph.D. in Mass Communication & Journalism from the Central University of Nicaragua. His success was a combination of academic excellence and a span of career streams that are shaped by years of practical experience in both academia and the media industry.

His editorial stints at renowned publications like The Hindu, Gulf Daily News, and Oman Daily Observer refined his ability to analyze, interpret, and present news with precision. As a seasoned Senior Editor, he mastered the art of storytelling, ensuring that every instance that he had worked on was impactful and insightful. His years in journalism provided him with a keen eye for detail, a skill that would later define his approach to education and research.

A Leader Who Built Institutions, Then Returned to His First Love

Dr. Satya Prasad P.V. was instrumental in establishing the School of Humanities at Voxon University in Hyderabad. As the Dean, he created an academic ecosystem integrating disciplines of psychology, communication, and sociology. Despite his immense success, he felt a strong inner calling towards his passion for journalism that had remained with him like a companion of insight.

After two years of leading the Humanities department, an opportunity arose at Nitte Deemed to be University in Mangalore. Though it meant relocating from Hyderabad, he embraced the challenge, knowing it aligned perfectly with his expertise and vision. Nitte had everything to make him embrace the new terrain.

Transforming Nitte: A New Era in Journalism Education

At Nitte, Dr. Satya Prasad found himself in an institution that valued academic freedom and innovation. Unlike many institutions where bureaucracy stifles creativity, he was given full autonomy to shape the future of creative journalism education. One of his first challenges was ensuring a seamless leadership transition. His predecessor had served for nearly nine years, and while ready to move on, there were natural apprehensions within the department. Dr. Satya Prasad handled this transition with grace, seniority, and a focus on collaboration, ensuring continuity while introducing fresh perspectives.

Beyond Placements: Creating Real-World Opportunities for Students

One of the most remarkable achievements under Dr. Satya Prasad’s leadership has been the transformation of student placements. Unlike traditional universities that rely on structured placement cells, Nitte’s success lies in its organic, industry-driven approach with a 24×7 welcome approach leading industry players directly recruit students impressed by their real-world training and exposure.

Internships have been redesigned to be graded by the organizations themselves, ensuring authenticity and industry relevance. Many students are absorbed into prestigious media houses and communication roles, proving the strength of the institution’s approach. Among the most inspiring success stories is that of Meenakshi Dinesh, a leading Malayalam actress who was once a student at Nitte.

Today, she is not just an accomplished artist but also a brand ambassador for the institution, showcasing the quality of its media education. Another student’s journey took her to a cruise liner as a photographer, earning an impressive 18 lakh per year which is a rare opportunity in the field.

A Visionary Leader: Advancing Research and Social Impact

While practice refined his expertise, vision propelled Dr. Satya Prasad P.V. into leadership roles that transformed institutions. His tenure as Professor and HoD at the Nitte Institute of Communication (NICO) reflects his ability to reshape academic landscapes. One of his greatest contributions has been securing over Rs. 27,00,000 in research grants, significantly elevating the university’s research profile. His leadership extends beyond academia with his strategic partnerships with industry leaders. It increased internship and placement opportunities for students, bridging the gap between education and professional success.

As a Principal Investigator, his research into MNREGA’s role in sustainable development and rural women entrepreneurship highlights his commitment to social impact. His ability to integrate research with policy and community development showcases a leader who doesn’t just teach but transforms.

Vision for the Future: Setting New Benchmarks in Media Education

Dr. Satya Prasad believes that the key to success is not just academic excellence but also industry relevance. His leadership philosophy revolves around:

• Bridging the gap between academia and industry by ensuring students receive hands-on, real-world exposure.
• Encouraging critical thinking and adaptability, equipping students with skills that go beyond textbook knowledge.
• Fostering a strong alumni network, where former students inspire and guide the next generation.

His ability to combine academic rigor with practical insights has redefined journalism education, ensuring that students don’t just earn degrees but build careers with impact.

A Legacy of Dedication and Direction

Dr. Satya Prasad P.V.’s story is one of mastery through practice and progress through vision. His ability to blend rigorous experience with forward-thinking strategies has defined his career and influenced countless students, researchers, and professionals. He is a guiding force for many students and media practitioners as well. Make a note; while practice makes one perfect, it is the vision and action that takes them forward.

Staying ahead in a Rapidly Evolving World is a challenge by itself | Ronald Mendonza +91 98451 45858 | Global TV

By Ronald Mendonza

Knowledge is the ultimate currency for success in today’s fast-paced world. The ability to stay ahead of the curve is no longer a luxury but a necessity. Being informed and adaptable is the key to thriving in any field. Technological advancements are constant. Economic shifts are common.

Global dynamics are changing. The Power of Staying Informed and staying ahead is very important today. The world is witnessing unprecedented changes, from the digital revolution to evolving business models and societal transformations.

Those who actively seek knowledge and adapt to new trends position themselves as leaders in their respective domains. Reliable sources of information such as The Mint, The Times of India (TOI), Economic Times, Business Guardian, and Financial Express provide valuable insights that enable individuals to make informed decisions and stay competitive. Whether you are a student, educator, or leader, the ability to transform knowledge into action can be a game-changer.

Learning is no longer confined to textbooks; it extends to real-world experiences, continuous research, and an open-minded approach to change.

For Students: Building the Leaders of Tomorrow

As a student, the foundation of your future leadership begins today. Education is not just about acquiring degrees; it is about developing critical thinking, analytical abilities, and an avid curiosity for knowledge. In a world driven by information, students who embrace a learning mind set gain a significant edge.

• Being well-informed helps students:
• Sharpen their perspective on global and local issues.
• Enhance problem-solving and decision-making skills.

Develop adaptability to handle future challenges with confidence.

To truly excel, students must go beyond academic learning and engage with current affairs, emerging technologies, and industry insights. Combine learning with practical application. It lays the foundation for success in any career path.

For Educators: Empowering Minds, Inspiring Innovation

Educators hold the responsibility of shaping the next generation of thinkers, innovators, and leaders. In an era of rapid change, the role of teachers goes beyond traditional classroom teaching. To foster a love for learning, educators must themselves be lifelong learners, staying updated with the latest trends, methodologies, and industry advancements.

By staying informed, educators can:

• Inspire students with real-world applications of knowledge.
• Encourage critical thinking and a problem-solving approach.
• Bridge the gap between theoretical learning and practical application.

Great educators ignite curiosity and equip students with the skills necessary to face the ever-evolving world with confidence. By staying ahead of trends, they create a dynamic learning environment that prepares students for success beyond the classroom.

For Leaders: Steering Change with Wisdom

Leadership in any sector demands a keen awareness of the surrounding world. A well-informed leader is not just someone who reacts to change but anticipates it and turns challenges into opportunities. With access to a vast pool of knowledge, today’s leaders must continuously refine their strategies and embrace a forward-thinking approach.

Successful leaders:

• Stay adaptable in a rapidly changing business and economic environment.
• Foster innovation by leveraging the latest industry insights.
• Make informed decisions that drive growth and positive change.

In the corporate world, politics, academia, or any field of influence, those who remain well-informed can lead with confidence and foresight. The future belongs to visionaries who embrace knowledge as a tool for progress. The Life is a long Journey of Learning in a world that is evolving. The ability to stay informed and adaptable is the ultimate key to success. Whether you are a student preparing for the future, an educator shaping young minds, or a leader steering change, continuous learning is non-negotiable. Make knowledge acquisition a daily habit. Stay curious, embrace change, and keep growing.

Healthy Young Minds Key To Healthy Society: Sachitha Nandagopal | Global TV

Haleyangady (Dakshina Kannada): If we have to ensure a healthy society in view of a brighter and stronger nation in future, we need to focus on overall personality development of children and Youth Organizations have a pivotal role to play in this regard, remarked Mrs Sachitha Nandagopal, Executive Director of Centre for Integrated Learning and Member of Juvenile Justice Board of Dakshina Kannada.

She was addressing “World Day of Social Justice” commemoration at Sri Vidya Vinayaka Yuvaka Mandala Hall, Haleyangady on Sunday.

Stressing on the importance of creating awareness on Juvenile Delinquency and the rise in cases of children in conflict with law, she enthused the members of youth organizations to embark on socially relevant activities that focuses on education, morality and overall grooming of children in their respective areas of functioning.

Speaking on social justice, she enlisted education, child rights, communal harmony, poverty, equitable distribution of resources, unemployment, environment among others as key areas that needs to be addressed to. To communicate her message effectively, she adopted the method of role-play involving all the children and youth present in the gathering.

Sachitha Nandagopal was felicitated on the occasion for her contribution in the field of education, social service and culture.

The programme was organized by My India – Mangalore of Nehru Yuva Kendra under the ministry of youth affairs and sports, Government of India in association with the state award winning Sri Vidya Vinayaka Yuvaka Mandali, Sri Vidya Vinayaka Rajata Seva Trust, Haleyangady Yuvathi Matthu Mahila Mandala and Kishora-Kishori Sangha, Haleyangady.

President of the association, Nagesh T G welcomed the gathering and Secretary Himakar Kedige proposed the vote of thanks. Yuktha compeered the programme.

Chairman of the Advisory Committee of the association Mohan Bangera, President of Mahila Mandala Reshma Ashraf and President of Yuvathi Mandala Rashwitha Shetty among others were present on the occasion.

Mar Baselios Christian College | Keynote Address by Dr. Sukumar Pradhan | The MEOWE System utilizes advanced microwave technology to break down organic waste efficiently

Peermade, February 21, 2025 – The S’Energy-25 International Seminar at Mar Baselios Christian College of Engineering & Technology brought together experts, researchers, and innovators to discuss sustainable energy solutions.

Keynote address by Dr. Sukumar Pradhan introduced the ground breaking Microwave Enhanced Organic Waste to Energy (MEOWE) System as a revolutionary approach to converting organic waste into clean, efficient energy.

The seminar featured discussions on microwave-assisted waste conversion, smart waste management, and green energy from waste. The interactive Q&A sessions provided attendees with insights into the practical applications of MEOWE and its potential to transform global waste management practices.

In his keynote speech, Dr. Pradhan emphasized the urgency of adopting innovative waste-to-energy technologies:

“In a world facing environmental challenges, innovation holds the key to sustainability. MEOWE accelerates waste decomposition, extracts valuable bioenergy, and paves the way for a self-sustaining society. Let’s embrace this revolutionary solution to turn waste into wealth, ensuring a cleaner, healthier planet for generations to come.”

The MEOWE System utilizes advanced microwave technology to break down organic waste efficiently, significantly reducing landfill pollution and greenhouse gas emissions. The process converts waste into syngas, a renewable energy source that can be harnessed for industrial, residential, and transportation needs.

The event was attended by academicians, environmentalists, and students, all eager to explore cutting-edge solutions in sustainable waste management. The discussions underscored the importance of integrating such technologies into mainstream waste management systems to build a greener, more resilient future.

With the success of S’Energy-25, Mar Baselios Christian College of Engineering & Technology reaffirmed its commitment to fostering innovation and sustainability. As waste-to-energy technologies like MEOWE gain global traction, events like these serve as critical platforms for knowledge sharing and collaborative progress.

For more information, visit www.mbcpeermade.com or contact 04869 233 571.

Dr. Thomas Hahn Advocates for a Sustainable Economic Future at International Conference | Global TV

NV Paulose, Chairman, Global TV +91 98441 82044

Peermade, Kuttikkanam (February 21, 2025) In a compelling keynote address at Mar Baselios Christian College of Engineering & Technology, renowned economist and sustainability expert Dr. Thomas Hahn called for a fundamental shift in global economic thinking. The event, titled “Genuine Green Growth: Meeting the Paris Agreement Targets,” alerted policymakers, political leaders, academics, business leaders, environmental engineers and social advocates to discuss sustainable solutions for the future.

The conference focused on pressing climate issues, the role of governments and businesses, and the necessity of robust climate policies aligned with global agreements. Dr. Hahn’s speech went beyond policy discussions as he genuinely challenged the very foundation of economic growth as it is measured today.

Beyond GDP: A New Vision for Economics

Dr. Hahn began his address by questioning the long-standing reliance on Gross Domestic Product (GDP) as the primary measure of a country’s success. “GDP growth does not equate to progress if it comes at the cost of environmental degradation and social inequality,” he stated. Instead, he advocated for an economic model centered on human well-being, environmental sustainability, and resource efficiency.

He argued that current economic systems incentivize overconsumption and unsustainable resource extraction, leading to climate disasters and biodiversity loss. “We need to shift from an extractive economy to a regenerative one, where economic activity restores rather than depletes our planet’s resources,” he emphasized.

Genuine Green Growth: Decoupling Development from Environmental Harm

A core theme of Dr. Hahn’s presentation was the concept of “genuine green growth,” which seeks to meet the Paris Agreement targets by reducing carbon emissions while ensuring economic wellbeing. He warned that the countries must achieve absolute decoupling of economic growth from resource consumption.

He cited data indicating that while some nations have made progress in decoupling GDP growth from carbon emissions, global material consumption continues to rise. “If we do not address resource overuse, even achieving net-zero emissions will not prevent ecological collapse,” he cautioned.

Dr. Hahn outlined key strategies for achieving genuine green growth:

Sustainable Solutions for the Future: Investing in renewable energy, circular economies, and regenerative agriculture to reduce dependency on fossil fuels and non-renewable resources.

The Role of Governments & Businesses: Strengthening policy frameworks and corporate responsibility to encourage sustainable production and consumption.

Climate Policies & Global Agreements: Implementing and enforcing stronger environmental policies that align with international commitments like the Paris Agreement and the United Nations Sustainable Development Goals (SDGs).

Q&A Session: The Way Forward

During the interactive Q&A session, attendees posed questions on policy implementation, corporate accountability, and the transition to a low-carbon economy. Dr. Hahn highlighted the need for bold political action and grassroots movements to drive systemic change.

He also stressed that businesses must shift from short-term profit motives to long-term sustainability goals. “Economic growth should not be about accumulating wealth but about enhancing collective well-being, ensuring social equity, and preserving the planet for future generations.”

Dr. Hahn urged stakeholders to rethink economic priorities, saying, “We are at a crossroads. Will we choose a future where progress is measured by sustainable prosperity, or will we continue chasing GDP growth at the expense of our planet?”

SEnergy-25 International Seminar on Sustainable Communication | Global TV

NV Paulose, Chairman, Global TV +91 98441 82044

The SEnergy-25 International Seminar, focusing on “Theoretical and Practical Perspectives of Sustainable Communication,” held at Mar Baselios Christian College of Engineering & Technology, Peerumedu. The event was a platform for exploring sustainable communication as a multidimensional concept integrating theoretical frameworks with practical applications to promote environmental, social, and economic sustainability. Researchers, practitioners, policymakers, and industry experts have gathered to discuss critical challenges and advancements in sustainable development.

The session opened with an invited talk by Dr. Jolly Jose, an esteemed scholar and accomplished professional in communication and journalism. Dr. Jolly Jose is currently an Associate Professor at the Amity School of Communication, Amity University, Uttar Pradesh, Noida, and a key member of their research committees. With over 28 years of experience in academia and industry, she has contributed significantly to new media, ICT and women, journalism, development communication, and media and culture.

Dr. Jolly Jose holds a Ph.D. in Communication and Journalism and has authored over 17 research papers, presenting at numerous national and international conferences. She has served as the Assistant Director of Research and was in charge at Xavier School of Communications. Her work with international NGOs, including Medical Mission Sisters and Christian Aid, has focused on community health and empowerment programs. Among her accolades, she was awarded the Best Researcher Award in 2021 and has authored the book Cyber Exploration of Children and the Reality, with a special focus on India.

Key Takeaways from Dr. Jolly Jose’s Address

Dr. Jose’s address emphasized the role of communication in sustainability, stressing the importance of articulating engineering advancements in a way that makes them accessible and applicable to broader audiences.

Defining Sustainability: She highlighted that sustainability was initially an ambiguous term, not well-defined by practitioners, ecologists, and engineers. This lack of clarity complicated communication and education about sustainability.

Communicating Sustainability: Dr. Jose pointed out that effective sustainability communication requires clarity, responsibility, and transparency. She emphasized the role of media in conveying power dynamics, infrastructure challenges, and vested interests that shape sustainability efforts. She also discussed the importance of marketing tools and behavior change strategies to promote sustainable consumption.

Challenges in Sustainable Communication: Dr. Jose addressed the misinformation surrounding sustainability, particularly in corporate social responsibility (CSR) initiatives. She pointed out that certain marketing strategies merely serve as eye-washing techniques rather than contributing to genuine sustainability efforts.

Media’s Role in Sustainability: She highlighted the necessity for media to communicate both challenges and solutions in sustainability, emphasizing the role of participatory communication strategies. She noted that the framing and focusing of narratives should be ethical, persuasive, and participatory to create real impact.

Corporate and Government Responsibility: Dr. Jose noted that while corporations are increasingly adopting CSR practices, their primary goal remains production and profit. She stressed the importance of balancing economic growth with social and environmental responsibility. She also linked sustainability efforts to global initiatives such as the Millennium Development Goals (MDGs) and Sustainable Development Goals (SDGs).

Historical Context of Sustainability: Reflecting on past discussions from the 1990s, Dr. Jose recalled opposition to sustainability efforts, particularly in developing nations, where concerns were raised about Western countries having already exploited resources before advocating for conservation. She acknowledged the need for a balanced approach that accommodates development without excessive environmental degradation.

Sustainability as a Stewardship Concept:

The conference continued with engaging discussions and expert panels, fostering a collaborative effort to advance sustainable communication globally.

She concluded by underscoring the idea that sustainability entails a stewardship role; caring for resources responsibly for future generations. Since 2013, the concept has evolved to include economic growth, social justice, and environmental responsibility as core pillars.