Value Based Marketing and Collaboration Can help Media World to flourish back; Canute J. Pinto
Media world has faced lot of challenges in the Corona Era! Alongside to the crisis the Media World is also going through a transformation process. There are lot of advancements happening in this crisis time; said Canute J Pinto Director of News Karnataka. He was talking at the Kannada Press Day Celebration organised by Karnataka Journalists Union at Sahodaya Hall, Mangalore. Value based journalism along with value based marketing is the way ahead. Journalists and Marketing Managers should collaborate and should avoid duplication of work.
Today’s Learning! Understanding each other’s territory and learning every aspect of work and taking part in the work with a wholesome approach can do well for the Media world. Employer and Employee are equally important. Strengthening Media through Collaboration. Avoid duplication and competition. Bring every possible new ideas. Have a NEW LOOK!
Prof. Dr. Narahari was the Chief Guest. Rev. Watson Spoke about history of Kannada Media. Information officer Khader Shah, V4 Director Laxman Kunder, Mangalorean Director Violet Periera spoke on the occasion.
Tharanath Kapikad welcomed the gathering and moderated the program. Harish Bantwal Presided over the program. Difficulties faced by Media and Journalists need to be seen together and addressed together; said Harish Bantwal. News Reporters getting into Advertisement Procurement is the way for sustenance. It is proved three decades back by Suddi Bidugade News and Advertisement Management Method; said Harish Bantwal.
Every possible advancement in technology and media scenario also need to get adapted into the system. Value based marketing is the way ahead, he said. There are plenty of Corona warriors among Press people also. Government and various departments while announcing many things for Corona warriors in many other areas conveniently forgotten the press, Harish Bantwal told.